Editing Blog

In my advert I put in fade to blacks to make the advert look more professional and smooth when watching it, I used this because it makes the advert look better instead of the advert jumping from shot to shot. I put fade ins and outs on the guilty scene of my advert to show what he is guilty for which was electricity i did this because it would let my audience understand what the advert is about and not to leave it on because that is what causes global warming. I made the advert slow paced to go along with the sound track which was Gary Jules - Mad World to make it look and feel emotional.